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Thursday July 12, 2012
FeatureLeadership Change for 2013
Some of you may have read that this is my last year as LFM Race
Director. First, I want to assure everyone that our race team and I are
fully committed to making our 2012 LFM the best ever. Because many of
you have asked me about this and because we have always been completely
transparent in our decision making I wanted to make sure that I
communicated the circumstances surrounding this change.
As you may know Milwaukee is one of very few (maybe the only) major
city without a large marathon/half marathon. Our Race Committee has long
been concerned that Milwaukee is ripe for the entrance of a
commercially produced marathon/half marathon - it is only a matter of
time, we believe. We also have believed that such an event would have a
negative impact on our race and on our owner, the Badgerland Striders
Running Club. Based upon these "threats" our Race Committee engaged in a
year long strategic process looking to options to expand our event's
footprint. It will come as no surprise that the response everywhere we
turned was to add a half marathon with a “City Course” - that would (at
maturity) have given us an event with 5,000 or more participants. The
critical challenge was to figure out how to do that without diminishing
the marathon experience. Like you, when
we’re running a marathon we really hate to see the half marathoners peel
off halfway through our race. We came up with a concept that would see
the half marathon begin at 7AM at the marathon finish in Veterans Park
and proceed on a "City Course", finishing at Veterans Park in advance of
the marathon finishers. This concept would have provided the added
benefit of a large crowd of runners at the finish to greet our marathon
winners. We saw this as a win-win as the marathoners would benefit from
the community and sponsorship interest of a larger event as well as
other economies of scale – without diminishing the marathon experience.
This expansion of the race would have obviously required a substantial
additional time commitment from a Race Director and other race staff.
However, because the Badgerland Striders have a strict policy of not
compensating any race or other club directors (I have done this for 13
years as a volunteer), we also recommended an alternative business model
that would have continued the race as a non-profit entity and continued
to provide the same significant financial resources to BLS, while
providing more autonomy for the management of LFM. Any excess funds
would have been used to support kids running and fitness programs. We
presented this concept to the BLS Board of Directors and unfortunately
it was soundly defeated. There was no support for expansion of this
event. At the outset I had indicated that I was not willing to continue
this significant volunteer commitment if this
proposal was not accepted - knowing that we could not do what we believe
is required to respond to the competitive environment. Our Race
Committee and I remain, of course, fully committed to the 2012 LFM and
to work with the successor volunteer race director.
I am happy to announce that Dr. Jon Mueller has stepped forward to
assume the Race Director duties in 2013. Many of you know Jon from his
work as the Director of our BLS Marathon Build-up Program. Jon will
begin to work with our team immediately. Our team and I are fully
committed to the 2012 race and to a smooth transition for Jon and his
team.
It has been my honor and pleasure to stand on that scaffold in Grafton
each year and send you on your way to the finish in Veterans Park. I
feel such pride in each and every finish - that you trusted us with your
Marathon Dreams. I am so much wealthier for your friendship and
support.
See you in October!
Other storiesLFM Kid's Run Returns
Because this e-blast is being sent to a large number of LFM runners
past and future, we also wanted everyone to know that registration is
open for our Kid's Run - 3PM on Saturday. The kids run 25 miles before
race day and then run the final 1.2 miles of their own marathon -
finishing at the official LFM Finish Line. More information about the
Kid's Run is on our web site.
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